The importance of branding
I guess you have heard about branding , but why is branding so important for any marketer or business owner? I am going to go into the importance of branding now…
The truth is that, if you do not brand yourself, and brand yourself in the right wa and build a strong brandy your business will sooner or later go down, it will die.
What is it?
But what is branding then really? Branding is not one particular thing such as an banner although some people would say so. Branding is all the things you do to build up that strong brand of yours. Branding is the so called gut feeling people get when they here about your brand. And if you have branded yourself in the right way, then your potential costumers potentially will have a positive opinion and experience about your brand and your business. But also of you as a person and marketer.
Dealing with the competition
If you want to be able to compete with your competition within your niche and so on you really need to have a strong brand. You need to brand yourself and your business so that you can reach more people that may be paying customers in the future.You can build that brand through a website a blog marketing and branding yourself on social media platforms. You can manage your branding yourself or if you have the budget for it, you can simply outsource it to a seller at Upwork or some other similar platform. Because when you start to have success and have money coming in, you should outsource some tasks in your marketing and branding. This to save time so that you can focus on a few particular things in your business.
Examples of strong brands
Two companies that have managed to create a well known and strong brand is Coca cola and Ikea. A lot ofpeople are familiar with these two companies. They have their opinions and gut feelings about these two companies. They know how a coca cola tastes they recognice the coca cola logo and so on. Ans the same thing goes for ikea as well. people know that they have inexpensive furniturethat the every day guy or woman can buy for a pretty low cost. They know perhaps that the founder of Ikea is a man by the name of Ingvar Kamprad. And people may know that he is from Sweden, which is my home country by the way.
If you do not aplly branding in your business then your busines willm never be any big success. Your competition will have no problem having the advantage over you. So every marketer and business owner simply have to use branding to so to say survive online for the long term.
Sincerely, Tommy Olsson.