Digital marketing lies you should be aware of

Digital marketing lies.

There are quite many lies that goes around within marketing. I will now reveal some digital marketing lies that I think you should be aware of.

There are different so called push button software’s out there that promises more or less instant riches. This is misleading hype and yes.. lies. The product creators is playing on peoples desperation and need for money. It is seldom possible to make instant or fast money online, it takes work, patience and time. I am not here to point the finger or to bad talk anyone, but I feel like I need to share what I have noticed in the so called online marketing space.

Lies in digital marketing
Lies in digital marketing

They leave that out

I have seen many products where they claim that you can make thousand of dollars through free traffic. You only need to use the social sharing buttons within the product and share your link to your offer and then the money soon will be coming into your bank account. This does not work, it is possible that you can make a few sales this way but it will take time, a lot of time. The creators of these products are leaving some pieces out of the product, to make it possible for you to make any significant income with their product. And one part is quality traffic and paid traffic. Okay within some products they may offer some type of paid traffic, but in most cases they just offer this free traffic by sharing your link on social media through these social sharing buttons.

Lies in digital marketing
Lies in digital marketing

The reasons for it…

So why do these product creators leave pieces out when creating their products? It is because they want to make more money. They might launch other products that offers the pieces that was missing in their earlier products. Do not get me wrong their are legit products, products that really works, but there are also plenty of products out there that do not live up to its promises. And that are making unrealistic claims on their sales pages. You should also know that scarcity is something that is often used on sales pages. Some claims are true and some are not. Sometimes it says that the sellers/ affiliates bonuses will be removed at a certain date, and sometimes they will be removed then. But in many cases the bonuses will remain there no matter what. Or they may say that the price will be going up soon, and that is sometimes not the case either.

Lies in digital marketing
Lies in digital marketing

If it looks too good to be true

There is this saying; ”if it looks too good to be true then it usually is”. And that is the truth. if something sounds way to easy or way to good regarding how much money you will make and how fast you can make it then think twice before buying that product.

Yes there are many hyped up product that does not live up to their promises but again, there are many products, good products that truly works. So do your research and use your logical thinking before you buy any product.

Sincerely, Tommy Olsson.

How to find the right product to promote

How to find the right product to promote

Your choice of the products you will promote is very very important. Your choices regarding this can either break or make you and your business. If will now get into different aspects of choosing the right product to promote, and how to find the right product to promote as well….

For the sake of your reputation

You have to be careful when choosing a product to promote, but it is not just the product it also has to do with the company behind the product. You should research the specific company to see what their reputation is. Do they deliver the products on time? Do they have a good support team and support system? Do their products so to say live up to their promises? Do their products satisfied the customers wants and needs? You need to do a good research about the company because you do not want to put your reputation in jeopardy. A reputation that you probably have spent plenty of time building up.

How to find the right product to promote
How to find the right product to promote

Recurring or not?

To make the most out of your marketing I recommend that you choose a product to promote that will generate recurring income for you, for instance a product with a monthly subscription. Because we really need t and want that recurring income. This to build your income faster and so that you will reach your financial goals faster.

How to find the right product to promote

Low ticket or high ticket?

What is the best product to promote then? A low ticket product or a high ticket product? My clear answer to that is; a high ticket product. Why? Because you will make more money per sale, and you will reach the financial goals that you have set up faster then if you are promoting a low ticket product. Somew people may think that is so difficult to sella high ticket product, well that is not really t rue. Not when you get the right knowledge on how to sell high ticket products. When you share with people how the product will solve a need they have or a want, then they will buy no matter what the price tag is. but you have to be patient, do not count on making a high ticket sale fast.

The need of a sales funnel

To make it easier for you to make those high ticket sales you should have a sales funnel set up. A sales funnel where the follow up emails will do most of the job for you to close these sales. If you do not have a sales funnel then it will take unnecessary hard work from you and it your income building will go much slower. So you must have a sales funnel, and a good one too.

So the choice of what product you will promote is incredibly important. Both for the sake of ethics but also that the product should have recurring commissions paid to you And I also recommend that you promote high ticket products.

Sincerely, Tommy Olsson

How to attract customers for your business in 2021

How to attract customers for your business

We all that works with a online business or promoting products of course wants and needs more customers. How do we make that happen? If you continue to read I will share some advice regarding that.

The two different ways

There are two different options for you when you want to attract more costumers and make more sales. The two options involved paid or free traffic, paid of free advertising… The free traffic method that I recommend is organic traffic. This is a method that takes more effort and so called elbow grease. But it truly works but you need to be consistent with it and plan for the longer term. Do not quit just because this method may take longer time then paid ads, because if you have a limited budget then I recommend that you stick with organic traffic for a while. With organic marketing you share value in your content on social media consistently and by doing so you attract people towards you as a marketer. You should share inspirational posts, lifestyle posts, trivia posts and results posts. By result posts I am getting at that you should post proof of your results in your business to attract people to it.

How to attract customers
How to attract customers

The paid ads

Paid ads like Facebook ads can be a really powerful resource and help you build up your income and business fast. When you first getting involved with Facebook ads it can feel a bit over whelming perhaps. But once you have the skills to set up a good campaign then Facebook ads can be a really golden goose so to speak. The paid ads will run 24/7 , even when you are sleeping. When you have made some profit from your organic marketing you can invest that money or most of it, into paid advertising. I am not saying that you should stop using free organic traffic. You can combine the free and paid traffic to build your business and income faster. I am sharing a few tips about Facebook ads in the video above by the way… When you have money to spend on paid advertising do not hesitate to use it on ads, because if you do not then you are missing out big time. You will have to work much harder then to reach your financial goals.

How to attract customers
How to attract customers

The system

You should also have a system, a sales funnel to make your income building easier and more effective for you. Without some kind of sales funnel you have to work so much harder, and there is no need to really. You then just drive all traffic to your funnel and let the sales funnel more or less take care of the rest for you, closing the sales and so on. If you do not know how to set up a good sales funnel then consider to buy this service to get help creating a good funnel. Because you really need to have some kind of system and sales funnel.

Cheers, Tommy Olsson.

Influx entrepreneur review and total walk through

Influx Entrepreneur

is a all in one platform that I am using personally to build my online presence, brand and to help me make more sales for my business. So in the video below and through out this blog post I will show you a total walk through of the all in one platform Influx entrepreneur.

Do not leave it out

Having a strong brand and building it as well as creating a powerful online presence is so very important in order to take a business to the next level. So these to parts of the so called puzzle. branding and online presence, is something that you just can’t leave out . To make it easy for people and possible future clients to find you you need to work on building that online presence. Otherwise it will get so very diffcult for you to get any results and make any money with your business.

Influx entrepreneur

What do they offer?

At Influx Entrepreneur you get access to everything you need to step it up regarding your income and results with your business. And they also offer a 7 day free trial. You can create membership sites, eCommerce sites and you get SEO optimized blogs with all the top plugins connected to your sites as well. You can sell your own products and build your list with this platform as well. If you do not have your own products you can get help with setting that up with the help of the support team as well.They offer 3 different packages, but If I was you I would go for the plus package, because then you will get the most out of your membership.

Influx entrepreneur
Influx entrepreneur

The different packages

So here are the three packages that you can choose from at Influx Entrepreneur;

Beginner

With this package this is included;

  • 15 Posts
  • 15 Pages
  • Unlimited Media
  • 15 Products
  • 512MB Space
  • Online Store
  • Live Chat
  • Analytics
  • Premium Cart

Entrepreneur

Here is what you will get access to with the Entrepreneur package:

  • 30 Posts
  • 30 Pages
  • Unlimited Media
  • 30 Products
  • 750MB Space
  • Online Store
  • Live Chat
  • Analytics
  • Premium Cart

Plus

Here is what you get;

  • 30 Posts
  • 30 Pages
  • Unlimited Media
  • 30 Products
  • 750MB Space
  • Online Store
  • Live Chat
  • Analytics
  • Premium Cart

So as you can see, as I said earlier you get the most out of your Plus membership with Influx entrepreneur. With postw they of course refer to the amount of blog post that you can publish. . Here is where you can have a closer look at this platform. And you can try all the features out for free for 7 full days before deciding if this is something for you or not.n The different price options makes it possible for anyone to afford the costs. Personally I have never seen a platform with so many tools to help people run a successful business. But why not have a look at it and then make a dxcision? Thank you for reading.

All the best, Tommy Olsson.

Facebook live- how to master Facebook live

Facebook live

is a great resource, a free resource to use in your marketing efforts. So are you using Facebook live to generate free leads and sign ups for your business? If you are not using Facebook Live yet in your marketing then I strongly advice you to considering starting with it. Because the difference between those marketers that uses Facebook live and does marketers who does not, is that the ones that uses these lives generates more leads and sales into their businesses. But you need to be consistent with it.

Mindset and comfort zones

If you do not feel comfortable showing yourself on video then do your best to come over that fear. Because the more you will do something you are nervous about doing, the more uncomfortable you will become. And you can’t let fear stop you from having success. Even the very successful marketers that are recording videos and streaming Facebook lives have been nervous when they first got started doing their lives and videos. So it is the same thing for everyone. The main thing is that you really get started and keep doing your Facebook lives.

Facebook live
facebook live

Starting off

You simply nust add a good attention grabbing head line to your lives. Otherwise not many people will pay attention to it and watch it.You have to have positive energy and be excited about what you are going to share in your facebook live streaming. Otherwise you will not have much success with your live streaming. Nobody is interested in watching a live where you look sad or not in the mood for instance.So look happy and bring on the excitement in your facebook lives. Do not be discouraged if you do not get that many views and comments and likes at the start. No one does, so be consistent and give it time . Over time I am sure you will get more views and engagement on your Facebook lives.

Facebook live
facebook live

Nothing to share?

If you think that you have nothing of value to share with people then you are wrong. I believe that you know a lot of things about marketing for instance that other people do not. You can talk about your story with your successes and struggles and so on. You can talk about mindset or about something totally outside marketing. This so that you can more eye balls and exposure to your Facebook profile as well as your content. And you want a lot of so called eye balls on your content.

Facebook live
Facebook live

The best time

So what time is the best time to do your Facebook lives? Well you can test that out for yourself. Test it by doing lives at different times during the day. Then you can see what time you get the most views and comments and so on. So plan your Facebook lives according to those results, do not just send broadcasts randomly.

So yes Fb live streaming is really something you should use in your marketing, especially if you have a limited budget, because this is a free resource.

Sincerely, Tommy Olsson.

Linkedin lead generation- Free strategies of generating leads on Linkedin

Linkedin lead generation.

Linkedin is a great platform to prospect on and to generate leads to businesses. Linkedin may be a little over looked by some marketers, but it is actually aa very valuable platform to use when wanting to generate leads, and also free leads. I have written an earlier blog post involving Linkedin lead generation, but this blog post includes other tips then my previous blog post. The earlier blog post involved search engine optimization and how to set up a professional looking social profile.

What to search for

So how do you find good prospects on Linkedin? Well you can for instance search for names of mlm companies and other online businesses. Then you will find people that are working with those particular companies, or that have been working with them in the past. You should add new contacts daily , but do not add more contacts then 25 per day, especially not if you have a free Linkedin account. Linkedin may send you a warning or block you from adding more people if you are adding to many per day. You can also search for the names of mlm companies that no longer exist. Because people that have been working with for instance Vemma, may still be interested in making money online still.

Linkedin lead generation
Linkedin lead generation

When it is time for messaging prospects

Before you start to message anyone that you want to add as a contact, make sure to go through their profile,to see if you have common interests. Then you can mention that when you start your conversation with them. You should always do your messaging with your cellphone. Now why is that? Because people usually open audio messages in a higher degree then regular text messages. So focus on sending out voice messages.

Linkedin lead generation
Linkedin lead generation

When they don’t respond…

When you have sent out voice messages and you the follow day notice that they haven’t responded, then here is what you should do. Write them a message saying ”whats your thoughts on this?” Or ”do you agree?” This will awaken people curiosity and they may click and listen to your voice message.

Linkedin lead generation
Linkedin lead generation

Other ways of generating leads

You can also do article marketing on Linkedin to generate more leads. Make sure to add a lot of value in your articles and then share them on other social platforms such as Twitter. You can add a link embedded in your articles toa capture page so that you can buld your list. It is very important to actively build a list. You should also use the story feature and share content that you think is interesting to your contacts. Not every story needs to be about marketing , it can be about other things that is going on in society. Things that interest people. This strategy is a way of getting more eye balls on your profile and your content. I hope this will help you generating more free leads into your business.

Cheers, Tommy Olsson.

Social media prospecting- How to turn cold prospects into paying costumers

Social media prospecting

Social media platforms is a great place to connect with a lot of people on and these platforms are great when it comes to generate leads and sales as well. And using thses platforms with the strategies I will explain to you now, will not cost you anything because they are totally free ways of building your list and business.

Social media prospecting

Connecting with people

You should build your group of connections daily but never add more then 20 people per day. And also do not message them instantly when they have approved your friend request

Yes I know that other marketer instantly start to message people after they are connected with the new friend, but I would recommend that you avoid doing that. Give the mew connection time to check your profile out as well as your content so they can figure out who you are and what you so to say are about… About your profile, make sure that it is professional looking with a nice cover image showing what you are involved working with and what you have to offer. Also, enter a good description about your self on your profile and a link to a capture page. Then after you have waited a while to message your new contact / friend a while you can send them a welcome message but first make sure that you check out their profile to see if you have something in common. If you have, then make sure to mention that in your first conversation.

Social media prospecting
Social media prospecting

The follow up

There is a process to follow before you can present your offer to your prospects. First you must get to know them and build trust with them. Do not be in a hurry making the sale. that will just make people turn away from you. Learn more about them and yes focus more on them then the offer you have for them .

Social media prospecting
Social media prospecting

The pain

Find out if they are struggling with something, it could be lack of money or something else. This are their so called pain. Somewhere down the line after you have discovered their pain, you can offer a solution to that pain. That solution is something you will make money from if they take action on your offer. it can be a good idea to offer a free give away before you present your paid offer. It can be a free download and it can be a paid offer on the page where they access your free download. If you offer a free training of some kind then you can share additional training that they need to paya sum of money from on that same landing page. This so that you can increase your chances of getting a sign up to your business of course.

The power of stories

Make sure to take advantage of the story features on both Linkedin and Facebook to get your message out. The stories will generate more views and eyeballs on your content and profile and can lead to you generate more leads and sign ups into your business.

Summary

Social media is a gold mine when it comes to free strategies of generate leads through prospecting. This is most beneficial especially if you have a limited budget. Even if you do not have a limited budget you should use these free strategies a part from your paid ads to make additional income.

All the best, Tommy Olsson.

How to start a agency I Free methods of getting agency clients

How to start a agency.

Or more to the point; how to get more agency clients by using certain free methods, that is what I am going to share in todays blog post. Does it sound difficult and expensive to start a agency and getting clients? Well it does not have to be… There are free ways of generating paying clients, yes no out of pocket expense for you.

How to start

Maybe you are wondering what services you should provide in your agency business and if you have enough knowledge to start a agency? I am sure you have an interest that you have pretty much knowledge about that you can use to start up your own digital agency. Try also to think outside the box… Maybe you are good at blogging or website design or doing voice overs. There are so many things you can offer as a paid service. So think about what you are good at and do not think less of yourself when it comes to this. Believe in yourself and your ability.

Start a agency
Start a agency

Social media

Social sites such as Facebook is very powerful and useful when it comes to connecting with people to get paying agency clients. Here follows some steps you can follow regarding this… if you do not have a Facebook account then create one because it is free to do so. Connect with and add at least 20 new contacts every day. Make sure not to move to fast with presenting your offer. You should have been chatting with your prospects at least for one week before sharing any information about the services you have to offer. Create a relationship with people that you connect with and get to know them a bit. Focus more on their situation and story then your own. Do not focus so much on making the sales, focus on how you can help them. Yes I know we are here to make money, but do not just focus on the money. Over time you may realize what their so called pain is, and then you can present your services to them as a sort of solution for them to get out of that pain. To lose that pain.

Start a agency
Start a agency

Facebook groups

Another way to connect with more people and to get more paying clients is to join Facebook groups. Join groups that has to do with the services you offer. It can be groups where people want to learn proper marketing, but this is only a example… Then add members of the groups, but do not add all of them. Also, do not spam them or start to pitch them. Instead use the tactic that I just describe to you about creating relationships with them. This strategy can of course be used on other social platforms as well, such as Linkedin for instance. If you would like to get help for free through a 14 day free trial, to start your agency business then click this now.

To your success, Tommy Olsson.

Online presence management- How to build up and manage your online presence

Online presence management.

Why is that something you should care about? Well if you are a online marketer and/ or business owner then online presence management is something very important to have. Because if you do not have a website and/or a blog then you will lose out on a lot of costumers and business leads. And if people can not find you online, then you don’t exist.

Search engine optimization

When you want to be found online when people are doing a search on Google or other search engines involving certain keywords, then you want your website to be found high in the search results of course. So search engine optimization is a very important piece of the puzzle when you want more results and success for your business.

Online presence management
Online presence management

If you do not have the knowledge about applying search engine optimization to your website and blog, then you simply must have someone do that for you. You have to pay someone to to this for you. Because you can’t leave out Search engine optimization when successfully running a business online. Because then you will be doing all your hard work for your business for nothing really. Because you need to make so that people can easily find you and your business. And your websites, blog and other content will not get found without proper search engine optimization. At least not by the amount of people that you would like to.

Influx Plus Brand

The following steps

Once you have set up your new website and see some results coming in you might want to set up another website maybe within a different niche then your first website that you got set up. For a beginner this can feel a bit overwhelming because of the fact that you need to create a responsive website where peopole can buy your products, and then you have to buy hosting and domain names and maybe hire support staff for your website and much more. But there is a solution for all this so that you can have access to everything under one roof…

Online presence management
Online presence management

The solution…

Would you be interested in having the ability to chose already created websites in several niches that is very easy to set up in easy to follow steps? Would you like help setting your website up? Would you like to have support available all around the clock? Would you like to have all the search engine optimization of all your websites all taken care of, without you having to lift a finger? Would you appreciate having the ability to easily sell your products, manage your business online & create a strong online presence? And being able to access premade eCommerce Stores, Website, Blogs & Reviews sites that can be fully customized and created in 10 seconds? With video training where you can learn how everything really works?And at a price point that suites everyone? Would you like help getting your business to the next level? If so click here and start your 14 day free trial.

Thank you for reading, welcome back to my blog at any time.

Sincerely, Tommy Olsson.

Facebook live tips for beginners

Facebook live tips for beginners

Using Facebook live is a powerful way to let people get to know you better and also to help you generate leads to your business. And it can also of course that you will make more sales.

So now let us get into my Facebook tips for beginners.

Now I want to give you some advice if you are new to marketing or doing Facebook lives. It can be quite common that people are a bit nervous when first starting out making videos or Facebook lives. people may be afraid of being rejected or being made fun of. But you need to see pass that and work on your mindset and see things in another perspective. When it comes down to it you must try to ignore any possible silly remarks, because those negative people do not pay your bills, and you are here to make a living as a marketer. Not all people out there are negative and bad, there are a lot of great people that are willing to listen and learn. Willing to listen to you… And never let any negative people stop you from reaching your goals and what you want to achieve.

Facebook live tips for beginners
facebook live tips for beginners

Starting off

The first thing I want to tell you about doing Facebook live is that you need to have your cellphone vertical and make sure you holding your phone in the right position before starting your live stream. Do your best to be steady on your hand and it is even better if you invest in a phone holder so that you do not have to hold it in your hand, then you can talk freely having it stand for instant on a table. These holders are pretty inexpensive.

The subject line

Never do a Facebook live without a head line. Because when people see your live they will not hear you until they activate the sound for your live, so therefor they do not know what you are talking about if you do not have a subject line. Write your subject line in a way that will awaken peoples curiousity. It can involve solving a so called pain they have. Such as lack of money or if they want to be able to have more freedom in their lives.

Facebook live tips for beginners
Facebook live tips for beginners

What’s in the background?

Make sure that there are not some clothes lying around in your background or that it in some other ways looks untidy and so on. Because you need to have a professional appearance in your Facebook lives. And do not sit in a sofa recording your live especially if its a bit bad lighting or such. It does not look professional to be recording form a sofa. Sit at a table or in front of your computer.

Facebook live tips for beginners
Facebook live tips for beginners

Give it time

Do not get discouraged if you do not get that many views on your lives. Nobody gets that many views when first starting off. But do not give up, be peristent and over time you will see an increase ion views to your Facebook lives. You could build upa big following this way, which mean more money in the bank for you.

Good luck.

Sincerely, Tommy Olsson